- Drive new business growth by building and expanding strategic relationships with key accounts and new customers in the Composites and adjacent sectors, targeting $5M/year in new U.S. sales within 2–3 years and sustaining long-term growth.
- Develop structured account plans, opportunity pipelines, and forecast plans in line with Coats metrics (revenue, margin, win rate, new business % by territory and segment), identifying and converting high-potential opportunities within both existing and new accounts.
- Build deep industry knowledge to identify pilot customers and early adopters willing to collaborate on new product developments.
- Partner with R&D to identify, prioritize, and commercialize opportunities in Composites and other non-traditional market sectors.
- Secure product approvals at major customers and launch profitable sales programs to meet and exceed revenue targets.
- Lead new product introductions and guide the establishment of large-scale manufacturing capabilities in the U.S. to support market expansion.
- Drive product innovation in alignment with customer needs, sales strategy, and evolving market trends to maintain a competitive advantage.
- Foster collaboration across regions and functions, building high-impact internal and external partnerships that accelerate commercial success.
- Apply consultative, value-based selling techniques — connecting Coats’ materials innovation to specific customer process or performance challenges (e.g., reliability, miniaturization, sustainability).
- Leverage industry relationships to anticipate market shifts (BEAD funding, data center fiber growth, 5G rollouts) and position Coats as a preferred partner within customer design-in and specification cycles.
- Take action on voice of customer — orchestrating support from innovation, marketing, and Operations to ensure on-time qualification, customer feedback, product delivery.
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