Area Sales Manager

Date: 5 Feb 2026

Location: IN

Company: Coats

Position: Area Sales Manager

Location: Guwahati 

 

Job Purpose:

Ensure and support Branch Sales Deliverables

 

Principal Accountabilities:

  • B2C Sales – channel sales in an open distribution model
  • Sales and distribution for an entire state
  • Managing Primary and Secondary Sales and business growth, category and share objectives
  • Delivering primary and secondary sales objectives
  • Delivering numeric distribution objectives for both direct and indirect distribution
  • Managing customer payments and debtor day objectives
  • Managing a two tier sales team of Sales Executives and Salesforce (9-10 company employees) including resource deployment, planning PJPs, reviewing Go-To-Market effectiveness and sales delivery
  • Perform HR functions of recruitment, training and development of sales team.

 

Knowledge, Competencies and Key Behaviours Required:

  • PG preferred. Or graduate with good qualifications.
  • At least 6-7 years of prior sales experience in channel sales with customer management skills
  • At least 3 years of team leader experience of company employees preferably in ASM or equivalent position
  • Experience with reputed B2C companies in leadership positions in their segments
  • Industry preference FMCG/Paints/Lubes/Tyres/Consumer durables

 

Qualities

  • Team management
  • Analytical Thinking / Data Driven Skills
  • Customer orientation
  • Trustworthy (Accountability, Ownership, Interpersonal Skills, Perseverance)
  • He/She should have handled direct employees of the company.