Area Sales Manager

Date: 15 Apr 2026

Location: IN

Company: Coats

Area Sales Manager

Location: Bangalore

Coats is a world leader in thread manufacturing and structural components for apparel and footwear, as well as an innovative pioneer in performance materials. These critical solutions are used to create a wide range of products, including ones that provide safety and protection for people, data and the environment.

Trusted by the world's leading companies to deliver crucial, innovative, and sustainable solutions, we provide value-adding products including apparel, footwear and speciality threads.

With a proud heritage dating back more than 250 years and a spirit of evolution to constantly stay ahead of changing market needs, we have operations across 50 countries with a workforce of over 17,000, serving our customers worldwide.

Role Purpose:

  • Strengthening the Company’s Business interests in the Marketplace
  • Form the vital link between the Company and Customers

 

What you will do (Key Responsibilities):

  • B2B sales (direct as well as through dealer)
  • Sales and distribution management for entire state.
  • Managing Primary and Secondary Sales and business growth, category and share objectives
  • Managing key accounts
  • Managing customer payments
  • Managing sales team of Executives and Officers (2 company employees) including resource deployment, planning PJPs, reviewing Go-To-Market effectiveness and sales delivery
  • Perform HR functions of recruitment, training and development of sales team.

Who you are (Requirements):

  • PG preferred / graduate with good qualifications.
  • At least 6-7 years of prior sales experience in channel sales with customer management skills

What will set you apart (Nice to Have):

  • At least 3 years of team leading experience of company employees preferably in ASM or equivalent position is preferred 
  • Experience with reputed B2B companies in leadership positions in their segments is preferred.

 

At Coats Group, we are committed to innovation, excellence, and fostering a diverse and collaborative environment where every team member can thrive. If you are passionate about making an impact in the textile industry and eager to join a global leader with a rich heritage and a forward-thinking approach, we invite you to take the next step in your career with us.

Apply now to be part of our dynamic team and help shape the future of textiles.