Assistant Manager - Key Accounts

Date: 26 Oct 2026

Location: IN

Company: Coats

Assistant Manager – Key Accounts

Location: Bangalore

 

Coats is a world leader in thread manufacturing and structural components for apparel and footwear, as well as an innovative pioneer in performance materials. These critical solutions are used to create a wide range of products, including ones that provide safety and protection for people, data and the environment.

Trusted by the world's leading companies to deliver crucial, innovative, and sustainable solutions, we provide value-adding products including apparel, footwear and speciality threads.

With a proud heritage dating back more than 250 years and a spirit of evolution to constantly stay ahead of changing market needs, we have operations across 50 countries with a workforce of over 17,000, serving our customers worldwide.

 

Role Purpose: Managing Key Domestic Brands – based out of Bengaluru

 

What you will do (Key Responsibilities): 

 

External Relationships 

  • Building Relationship with Brand Merchandiser, Technical Team, Product Development, Quality Team, Designer and Sourcing Team of key brands in South India.
  • Organizing Technical, product Seminar for all Coats products.
  • Sampling activities through Brand designer Team, help in inclusion of Coats Shade in their Tech Pack. 
  • Get projections from brands - for each season/category and get nomination across products, categories, programs, season. 
  • Finalize central pricing/costing with brands, get vendor list and provide support. 
  • Use information of vendor list and business share to get insights and suggest ways to increase business share.  
  • Weekly/Monthly call with Brand Quality to know Vendor order flow & address concerns if any. 
  • Work with brands to get support in case of issues in vendors related to payments, quality issues etc.

 

Internal Collaboration  

  • Generate leads and business for India sales using HubSpot – ensure all relevant leads are captured.  
  • Regular Follow up of progress and performance of key Vendor sales through Sales team.  
  • Work with sales teams to ensure there is seamless information flow between KA and Sales team, and the information is used to take business actions.  
  • Coordination with our QA team and Brand audit team.
  • Ensuring market intelligence from the field force is properly channelled to the management. 

 

Who you are (Requirements):

 

Knowledge and understanding of: 

  • Sound knowledge of products, applications, and end user industry
  • High quality analytical written and verbal communication, negotiation, decision making, and people development skills 

Experience: 

  • Minimum of Graduate Degree 
  • Minimum of 5-7 years of experience  
  • Key Accounts Experience 

Skills & Abilities: 

  • Drive and Hunger to Succeed 
  • Persuasion / Negotiation 
  • Excellent communication skills, proficient in English and Tamil 
  • Detail and result orientation
  • Ability to work in matrix organisation

 

Coats is an equal opportunity employer and is committed to ensuring employment practices that promote diversity across its workforce. 

We are dedicated to creating a workplace that values and respects the unique perspectives, experiences, skills, and backgrounds of all employees.

We encourage talented individuals from all walks of life to join us in shaping an inclusive and forward-thinking organisation.  

 

Apply now to be part of our dynamic team and help shape the future of textiles.