Associate Manager - Business Analytics, Sales

Role Purpose:

The Associate Manager, Sales Analytics at Coats is responsible for delivering high-quality commercial insights that support data-driven decision-making across the business. The role partners with Sales & Global Accounts to analyze performance, improve profitability, and enable sustainable growth. This position plays a key role in strengthening Coats’ commercial analytics capability through advanced reporting, automation, and stakeholder collaboration.

Principal Accountabilities and Key Activities:

Commercial Insights & Analytics

• Analyze Sales & Global Accounts data to identify trends, risks, and growth opportunities across markets and product segments.
• Convert complex data into clear, actionable insights aligned with Coats’ commercial priorities.
• Provide regular performance analysis to support leadership reviews and business planning.

Power BI & Reporting Excellence

• Design, develop, and maintain interactive Power BI dashboards for key commercial KPIs (sales, margin, pricing, customer performance).
• Ensure data accuracy, consistency, and governance in reporting outputs.
• Automate recurring reports to improve efficiency and enable self-service analytics across teams.

Strategic & Commercial Decision Support

• Partner with Sales & Global Accounts teams
• Provide analytical inputs to maximize profitability and customer value.

Sales & Profitability Optimization

• Track sales performance against targets and budgets, highlighting variances and root causes.
• Identify opportunities to improve revenue, margin, and market share through data-led recommendations.
• Support commercial initiatives aimed at improving customer mix and product profitability.

Process Improvement & Digital Enablement

• Identify opportunities to streamline commercial and reporting processes using data, tools, and technology.
• Drive continuous improvement in analytics workflows and reporting efficiency

Education, Qualifications and Experience:

(Include skills and competencies required to perform the role competently)

• A bachelor's degree or equivalent in any commercial discipline.
• 6+ years of progressive work experience post-MBA in business analytics, data analysis, or a similar role, with a strong focus on commercial insights and profitability.
• Proven expertise in Power BI (or similar BI tools like Tableau) with a strong portfolio of developed dashboards and reports.
• Codding knowledge will be an added advantage.
• Exceptional analytical and problem-solving skills; able to interpret complex data and translate it into actionable insights.
• Solid understanding of commercial concepts, including sales cycles & market analysis.
• Demonstrated ability to manage and collaborate effectively with diverse teams.
• Proactive, results-driven, and a collaborative team player.