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Sr Manager Global Accounts FW Thread

Custom Field 1:  10114
Department: 
Category:  Commercial - Sales
Location: 

Baden-Württemberg

Date:  Mar 10, 2026

Responsibility for Global Accounts Germany and Central European Region. This role is specific to primarily managing the Global Adidas and Puma accounts.  Aim of the position is to develop the brands from the existing portfolio and identify new Thread opportunities outside the existing portfolio to win new nominations and achieve sustainable profitable sales growth. 

 

Profitable Sales Growth & Brand Management: 

  • Deliver Global Account (Adidas, Puma, and others) profitable sales and gross margin at or above plan level on an on-going basis through driving new Thread specifications and strengthening existing ones.  

  • Identify, qualify and implement a new business development plan to successfully target new sales growth opportunities within both existing customers and new customers. 

  • Partner and negotiate with internal departments (Customer Service, Group Marketing, Finance, Supply Chain, Product Management) and external customers  

  • Perform and analyse monthly sales audits to ensure all Global Account and sales for specified account  

  • Ensure global contracts, BOM specifications and agreements are being enforced at brand and contractor level  

  • Act as liaison between Coats’ source market teams and Global Account headquarters / offices and Coats Direct Sales team members to enforce nominations and drive new business. 

  • Maintain up to date source country and contractor lists for each account, and communicate these along with any seasonal production schedules to the relevant contacts within Coats worldwide to improve forecast accuracy 

  • Manage customer profile (strategy, organizational charts, key influencers and decision makers) 

  • Build and manage an on-going pipeline to plan for and track opportunities for share gain and revenue growth. 

  • Regularly monitor competitor activities and suggest new products or marketing activities to grow share 

  • Leverage technical expertise to drive sales and further promote Coats Global Offer 

 

Administrative & General: 

  • Involvement in market facing activities – trade shows, apparel local associations, competition information, and industry trends 

  • Ensure management is provided with on time reporting on a weekly and monthly basis and ensure information provided is relevant and up to date 

  • Manage CRM data at the global brand level 

  • Prepare top line presentations for senior level executives (internal and external) 

 

Education, Qualifications and Experience

  • A Bachelor’s degree or equivalent in any commercial discipline. 

  • Minimum of 7-10 years’ experience in brand development  

  • A proven track record in sales. 

  • Results driven with the ability to create and implement strategic account plans to meet deadlines and achieve objectives 

  • Ability to create and sustain relationships at all levels with both internal and external customers 

  • Excellent communicator with strong presentation and negotiating skills (verbal and written) 

  • Financial and business awareness with good numerical and analytical skills. 

  • Demonstrates high professional integrity in internal and external dealings. 

  • Innovative self-starter with the ability to take ownership and set goals and priorities. 

  • Results orientation, strategic thinker, tactical implementer, customer focused. 

  • Proficiency in Word, Excel, PowerPoint.   

  • Proficiency in English. 

  • Must have the ability to travel domestically and internationally. 

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