Business Analysis Manager

Date: 9 Jun 2025

Location: VN

Company: Coats

Role Purpose

•    This role will lead a team of Business Analysis Officers to provide analytical support and data-driven insights to the Commercial team, other functional teams and external key stakeholders including but not limited to sales demand forecasting, sales and revenue analytics & reporting to improve commercial functional effectiveness that drives sustainable and profitable business growth. 
•    This role will also lead to drive process improvement, best practice and automated dashboards/reporting tools adoption and embedding for enhanced efficiency in the Commercial team in a relevant, timely and accurate manner.

Principal Accountabilities and Key Activities 

1.    Sales Demand Planning Leadership
o    Lead the S&OP process for Asia 
o    Develop strategies and priorities to achieve optimal process & operations in business analysis, reporting, sales demand forecasting and revenue management which will result in great financial and non-financial benefits to the company.
o    Provide thought leadership to key business stakeholders, translating data into actionable metrics and insights to drive sales and profit performance
o    Participate monthly sales demand planning meetings to ensure things are on track and escalate key variances if any to propose necessary adjustments to ensure grey yarn and other related raw materials and components will be available to support customer orders as customer requested

2.    Sales Analysis and Reporting
o    Lead the Business Analysis team to perform sales analysis and reporting periodically to support pre-sales, during-sales and after-sales stage
o    Use data-driven insights methodology (Define Goals, Collect Data, Analyze Date & Visualize Data) to provide, translate data into actionable metrics and insights to enable the Commercial Team to drive sales and profit performance 
o    Co-work with different functional teams to acquire data as needed for comprehensive and accurate sales & customer analysis and reporting
o    Ensure customer-specific analysis and reporting are delivered as per the needs and requirement of customers
o    Identify sales discrepancies and issues, report and propose resolutions

3.    Be the Process Owner of Customer's Requested Information 
o    The Process Owner is responsible for overseeing the entire process of managing brand requested information, including consolidation the information provided by Site Contacts / Process Coordinators and submitting to the Account Owners for review before providing to brands
o    The Process Owner is also responsible for identifying opportunities to improve the process of managing customer requests. This includes streamlining the process, reducing manual effort, and enhancing efficiency and accuracy by co-working with Process Coordinators/Site Contacts/Champions and Account Owners

4.    Leadership and Building High Performing Sales Ops Team 
o    Define and develop core competencies of the Business Analysis team to ensure optimal service and support to the Commercial Team, other functional teams and customers in the most timely and efficient manner for sustainable and profitable business growth  
o    Provide mentoring and implement core competency development through the collaboration with Talent & Learning team 
o    Establish KPIs (based on SMART framework), performance management and efficient & effective staffing deployment 

5.    Process Improvement
o    Being the Change Agent to drive data-driven, technology-driven business analysis, reporting and  S&OP process
o    Proactively identify bottlenecks in the existing process and practice, challenge status quo, propose what can be improved to make the process and practice more efficient, accurate and effective, thereby enabling the Commercial Team and other functional teams for real-time and self-help information as needed
o    Provide guidance, training and support for effective implementation and the adoption of new process, tools and systems.  Collate feedback from the users for further improvement. 
o    Share best practices with the Business Analysis Team in EMEA and Americas and support them to implement the best practices on business analysis, reporting and S&OP management

Key Qualifications

•    University/college graduate with at least 5 years proven experience in leading a team or projects in respect to business analysis and S&OP 
•    Strong analytical skills, data interpretation capability and problem-solving skills
•    Attention to detail while keeping the broader commercial goals in sight
•    Strong growth mind-set; challenge status quo, always look for continuous improvement
•    Strong interpersonal skills and cross-functional teams collaboration
•    Effective verbal and written communication in English, speaking Chinese is a plus
•    Experience with thought leadership in applying technology-driven and data-driven insights.
•    Software Proficiency: MS (Word, Excel, Power Point) & PowerBI in advance.
•    MS Access or Database Management (MySQL), VBA or MS Query be advantaged.
•    Ability to work as part of a remote team, adaptable to working with different time zones globally