Commercial Director - Mexico

Commercial Director 

Location: Mexico

Coats is a world leader in thread manufacturing and structural components for apparel and footwear, as well as an innovative pioneer in performance materials. These critical solutions are used to create a wide range of products, including ones that provide safety and protection for people, data and the environment. Trusted by the world's leading companies to deliver crucial, innovative, and sustainable solutions, we provide value-adding products including apparel, footwear and speciality threads.
With a proud heritage dating back more than 250 years and a spirit of evolution to constantly stay ahead of changing market needs, we have operations across 50 countries with a workforce of over 17,000, serving our customers worldwide.

Role Purpose: 

• Lead the Apparel commercial agenda in Mexico, driving sustainable revenue and margin growth while building a high‑performing commercial team through people development and commercial excellence
• Shape and execute market‑relevant strategies, strengthen customer value creation, and ensure commercial excellence across sales, technical service, and customer operations
• Partner with the General Manager to deliver long‑term business growth aligned with Coats’ strategic priorities.

What you will do (Key Responsibilities):

Commercial Strategy & Market Leadership

• Set and execute the national Apparel commercial strategy to ensure growth, profitability, and competitiveness.
• Translate global strategic direction and key account programs into strong local execution.
• Assess market, customer, and competitive dynamics to identify growth opportunities and shape strategic interventions.

Revenue, Margin & Portfolio Performance

• Deliver annual revenue, gross margin, and EBIT targets.
• Govern pricing discipline, product‑mix optimization, and margin improvement.
• Strengthen forecasting accuracy and performance management with Finance.

Customer & Key Account Leadership

• Build and maintain strategic relationships with brands, vendors, and key accounts.
• Champion Voice of the Customer, ensuring insights drive improved experience and long‑term loyalty.
• Lead negotiation and closure of major commercial agreements.

Commercial Execution & Excellence

• Optimize go‑to‑market with the right value proposition for the right segment, ensure agility and competitiveness
• Drive sales productivity, CRM discipline, and pipeline accuracy.
• Lead adoption of digital and data‑driven tools to enhance commercial execution.

Risk, Governance & Compliance

• Manage commercial risks related to pricing, credit, contracts, and market volatility.
• Ensure compliance with commercial policies, governance standards, and the Business Code of Conduct.
• Maintain clear KPIs, dashboards, and transparent reporting.

Leadership, Talent & Organizational Development

• Build and develop a high‑performing commercial team aligned with Commercial Excellence standards.
• Strengthen leadership capabilities, succession pipelines, and technical sales competencies.
• Foster a culture of accountability, growth mindset, and cross‑functional collaboration.

Health, Safety & Environmental Participations

• Actively participate in all H&S and Environmental programs.
• Use appropriate PPE as designated area.
• Report any safety or environmental incidents, including accidents, near misses, unsafe actions, and unsafe conditions.
• Implementing all activity in their department in accordance with the environmental policy and developing corrective action plans with ECCR Team when needed.

Who you are (Requirements):

• Bachelor’s degree; fluent English
• 12+ years in Sales/Marketing for B2B, including 5+ years in senior leadership roles
• Proven strategic commercial leadership and change management experience
• Strong communication, commercial judgment, and stakeholder influence
• Demonstrated leadership in Commercial Excellence, customer value creation, and cross‑functional alignment
• High integrity; capable of leading through volatile environments

What will set you apart (Nice to Have):

• Experience in multinational industrial/B2B environments
• Exposure to corporate sustainability and CSR initiative

At Coats Group, we are committed to innovation, excellence, and fostering a diverse and collaborative environment where every team member can thrive. If you are passionate about making an impact in the textile industry and eager to join a global leader with a rich heritage and a forward-thinking approach, we invite you to take the next step in your career with us.

Apply now to be part of our dynamic team and help shape the future of textiles.