Global Marketing Manager

Role Purpose

• The Marketing Manager supports the Head of Marketing in delivering the marketing strategy and plan to target commercial growth globally for Coats Footwear
• Track campaign performance, set KPIs, manage day to day budget of campaign spend and review the ROI to inform

Principal Accountabilities and Key Activities

Global Strategy & Planning

•             Develop/execute global marketing strategies with the Global Head of Marketing to boost Coats brand awareness and leads.

•             Identify industry trends, technological advancements, and market insights (e.g., consumer behavior, competitive landscape) to inform strategy updates.

Market Insight

•             Analyze Industry Trends: Identify key market drivers and competitive dynamics.

•             Monitor Competitors: Track strategies and product launches for benchmarking.

•             Evaluate Consumer Behavior: Assess preferences and forecast demand.

•             Provide Actionable Recommendations: Translate insights into business strategies.

•             Assess Risks: Identify potential challenges and propose mitigation solutions.

Product Marketing & GTM

•             Lead product marketing initiatives, managing the development and execution of GTM (Go-to-Market) strategies for new product launches and market expansion.

•             Drive product positioning, messaging, and competitive analysis to ensure successful market entry and adoption.

Content Marketing

•             Lead the creation and distribution of high-quality content across social media and email marketing platforms.

•             Manage social media campaigns to engage audiences, build brand loyalty, and drive traffic.

•             Oversee email marketing initiatives, including list segmentation, personalized messaging, and performance tracking.

Exhibition & Event Marketing

•             Plan and execute global exhibition and event strategies to showcase Coats products and innovations.

•             Coordinate booth design, interactive experiences, and live demonstrations to engage attendees and generate leads.

•             Collaborate with sales and product teams to ensure event success and alignment with business objectives.

Measurement & Report

•             Track and analyze key performance metrics (e.g., CTR, open rates, conversion rates) across all marketing campaigns.

•             Produce regular performance reports to evaluate campaign effectiveness and guide strategic adjustments.

•             Use data insights to optimize future campaigns and enhance overall marketing ROI.

Key qualifications:

• From Bachelor’s Degree in Business Administration, Marketing or relevant
• At least 5-6 years’ experience in marketing
• Strong project management skills
• Good content creation skills
• Must be able to work independently in a fast-paced, multicultural environment and collaborate effectively as part of a team