Global Marketing Manager

Position: Global Marketing Manager

Location: Bangalore

Job Purpose

• The Marketing Manager supports the Head of Marketing in delivering the marketing strategy and plan to target commercial growth globally for Coats Footwear
• Track campaign performance, set KPIs, manage day to day budget of campaign spend and review the ROI to inform

Key Responsibilities

Global Strategy & Planning‌

• Develop/execute global marketing strategies with the Global Head of Marketing to boost Coats brand awareness and leads.
• Identify industry trends, technological advancements, and ‌market insights‌ (e.g., consumer behavior, competitive landscape) to inform strategy updates.

Product Marketing & GTM‌

• Lead‌ product marketing initiatives, ‌managing‌ the development and execution of ‌GTM (Go-to-Market)‌ strategies for new product launches and market expansion.
• Drive product positioning, messaging, and competitive analysis to ensure successful market entry and adoption.

‌Social media & Email Marketing‌

• Execute social media strategies in authentic "social media language," delivering cross-channel integrated campaigns.
• Lead creative, media, and content teams to optimize campaign performance, tracking key metrics (CTR, open rates, etc.).

Exhibition & Event Marketing‌

• Plan and execute global exhibition and event strategies to showcase Coats products and innovations.
• Coordinate booth design, interactive experiences, and live demonstrations to engage attendees and generate leads.
• Collaborate with sales and product teams to ensure event success and alignment with business objectives.

Measurement & Report‌

• Track and analyze key performance metrics (e.g., CTR, open rates, conversion rates) across all marketing campaigns.
• Produce regular performance reports to evaluate campaign effectiveness and guide strategic adjustments.
• Use data insights to optimize future campaigns and enhance overall marketing ROI.

Education, Qualifications and Experience:

Essential:

• At least 5-6 years’ experience in marketing
• Strong project management skills
• Good content creation skills
• Must be able to work independently in a fast-paced, multicultural environment and collaborate effectively as part of a team

Desirable:

• Knowledge of Industry
• AI & Video creation skill

At Coats Group, we are committed to innovation, excellence, and fostering a diverse and collaborative environment where every team member can thrive. If you are passionate about making an impact in the textile industry and eager to join a global leader with a rich heritage and a forward-thinking approach, we invite you to take the next step in your career with us.

Apply now to be part of our dynamic team and help shape the future of textiles.