Manager, Business Development
Date: 22 Feb 2026
Location: BD
Company: Coats
Role Purpose:
The incumbent of this role is responsible for business development by acquiring new sales with vendors not currently supplied or supplied small share by Coats. Using a structured approach to Prospecting and Digital selling to target vendors, identify opportunities and securing profitable new business is the key deliverable for this role.
Once a business relationship has been established for a defined period of time, the incumbent is expected to handover the vendor relationship to an Account Manager to manage and grow the business over time.
Principal Accountabilities and Key Activities:
Principal Accountabilities:
- Evaluate the market landscape to identify the potential customers to target and new business channels entering the market. Gather information on the competitive landscape to determine the priority opportunities
- Call on trading agents to gather intelligence and identify new business opportunities
- Active customer prospecting and acquisition of profitable new business
- Analyse market trends and data to identify growth opportunities
- Build and develop personal network including LinkedIn and participate in professional organizations to build expert status to enable introductory meetings with new vendors
- Collaborate with Marketing/Technical teams to leverage digital sales opportunities to target and communicate with potential prospects.
- Collaborate in the development of and implementation of marketing & technical presentations needed for prospect sales meetings
- Build contact map to create new business opportunities and improve prospect conversion rates
People Development:
- Develop and coach the business development team in accordance with competency profiles and aligned to the Commercial Academy Training programmes
- Build capability and consistency of the team by training and developing and providing coordination to the relevant stakeholder of GA, Technical services , Customer service and O2C team.
- Encourage and engage the Business Development team to develop a growth mindset based on proactive actions to enhance performance and improve results.
- Drive engagement, motivation and recognition within the team to build accountability to achieve their goals.
- Actively support and promote the Commercial Academy training modules with their sales team to build a consistent way of working aligned to the overall sales capability development plan.
Education, Qualifications and Experience:
(Include skills and competencies required to perform the role competently)
- A bachelor's degree or equivalent in any commercial discipline.
- Minimum 10 years’ experience in customer facing industry, preferable B2B
- Proven track record in sales, preferably in an apparel environment
- Results driven with considerable experience in negotiating and closing deals
- Outstanding communicator, able to rapidly build rapport with new vendors
- Financial and business awareness with good numerical and analytical skills
- Innovative self-starter with the ability to take ownership and set goals and priorities
- Results orientation, strategic thinker, tactical implementer, customer focussed
- Sound knowledge of products, applications and end user industry manufacturing processes
- High quality analytical written and verbal communication, negotiation, decision making, and people development skills
- Proven leadership ability and high results orientation