Regional Marketing Manager

Role Purpose:

Owns local marketing execution for Rest of South Asia (Bangladesh, Pakistan and Sri Lanka), turning global strategy into locally relevant activity across product, brand and promotion, customer experience, digital and pricing excellence, in close collaboration with the central marketing team and within its standard guidelines.

Principal Accountabilities and Key Activities:

1. Localisation of global assets

• Adapt global campaigns, tools and creatives to regional and local-language requirements within central brand standards.

• Maintain a regional library of localised assets for commercial teams.

2. Regional plan activation

• Translate the central marketing calendar into a regional plan agreed with the commercial team.

• Drive execution close to the customer and support demand generation and pipeline in the region.

3. Frontline enablement

• Enable frontline commercial teams on product, brand, digital and pricing excellence through local training and toolkits.

• Drive adoption of central tools (CRM, ShopCoats, pricing guidance) with the regional sales team.

4. Regional events and activations

• Plan and run trade shows, seminars and market-facing activations across the region.

• Manage local agencies, translators and event partners within the regional budget.

5. Market insight and performance

• Capture local market, competitor and customer insight and feed it back to the central pillars.

• Track regional marketing performance and report against the agreed KPIs.

Education, Qualifications and Experience:

Essential

• 8 ~ 10 years of marketing execution or field-marketing experience in the region.

• Degree in Marketing, Business or a related field.

• Ability to localise and activate global campaigns and tools across all five pillars.

• Strong stakeholder management with commercial teams.

• Fluent English and Bengali; Urdu or Sinhala an advantage.

Desirable

• B2B, industrial or apparel-sector experience.

• Event and trade-show management experience.

• Exposure to digital marketing, CRM and pricing tools.