Sales Director, Bangladesh

Date: 23 Dec 2025

Location: BD

Company: Coats

Role Purpose

 

The Sales Director needs to be able to lead a team , exhibiting an entrepreneurial mindset, with a strong track record in sales delivery, interpersonal skills to take a hands on approach in ensuring that the strategic drivers from the global plan are executed in country, across  sales, Coats and partner led initiatives. 

 

The Sales Director is fully responsible for the revenue contribution of the region, covering software and services to new and existing customers. The role requires the direct management of  sales reports, and the ability to collaborate cross functionally with  professional services, customer success and solution consulting teams and any partners to ensure a consistent, profitable and exceptional customer experience is delivered.

 

The Sales Director should be a highly competent sales executive who consistently converts complex opportunities within new and existing customers into sales. He or she should be comfortable presenting both internally and externally to senior stake holders and drive collaboration across the business to drive excellence in the customer experience.

Principal Accountabilities and Key Activities

  • Recruiting, training, developing, retaining and leading a successful regional sales team, ensuring that all staff have clear and measurable objectives, follow SOPs and company policy, and consistently deliver sales targets.
  • Coach the sales team to have a strong Hunting and High growth mindset to meet high growth targets
  • Create a strong strategy based on a Plan implementing Territory Planning and Account Planning for success.
  • Ensure Forecast accuracy and healthy pipeline for the region. Conduct Pipeline planning, Opportunity reviews and QBRs to meet goals
  • Ensure Sales Process aligned to Customers Buying process is executed from Lead generation to  Discovery all the way to Close is executed by you and team in collaboration with other stakeholders.
  • Conduct sales meetings / presentations to build credibility, understand prospect needs and demonstrate our capabilities
  • Identify and develop rapport with CXOs and key decision makers  at key customers.
  • Represent Coats Digital at trade exhibitions, events and shows
  • Bring a coaching mindset and Coach the sales team to success and create a development plan for their continued progress.
  • Ensure that the team maintains detail of all sales activities and prospect status in the CRM system.
  • Ensure teams are following Internal Kick Off meeting and External Kickoff meeting with customers to ensure Implementation Success
  • Any other reasonable duties that may be deemed appropriate to this role.

 

Collaboration and Advisory responsibilities

In addition to the main duties and responsibilities, the Sales Director will assume an increasingly active role in contributing to the regional company-wide growth strategy, where appropriate. This will include a strong contribution to the monthly and quarterly business development plan. This will also include multi-year growth projections, strategic priorities, investment recommendations, suitable business case submissions etc., plus the preparation and submission of annual sales and cost budgets for review and approval by the Coats Senior Sales Director.

The Sales Director will be supported in the market by the other functional teams and will be required to collaborate with them to achieve Coats Digitals’ overall goals

  • Marketing – provide feedback to the Coats Digital marketing team for any changes required on the marketing strategy and content for your local market.
  • The Brand Directors  are working with the major Brands to position our new solutions and where possible the entire portfolio.  Where needed you will collaborate by providing the necessary information and assistance.
  • Work with HR to effectively manage your team, succession plan and bench of resources to ensure consistent sales delivery.
  • Ensure compliance with Coats Group policy

Key Relationships

Internal
(excluding direct team and manager)

External

  • Sales Director Peers
  • Marketing Director
  • Rev Ops Director
  • Solution Consulting Director
  • Solution Consulting Team
  • Engineering Director
  • Professional Services Director
  • Finance Director
  • Coats Global Accounts Teams

 

  • Customers
  • Prospects
  • Marketing Agency
  • Brands

 

Education, Qualifications and Experience

Essential

 

  • Fluent in English as a first language
  • 10+ years’ Experience of consultative, B2B software and solutions sales up to C-Suite and in large, complex global businesses.
  • A proven and consistent track record of success delivering  YoY revenue growth in multi-company software sales
  • Superior commercial, strategic and negotiation skills.
  • Best in class sales operating model and sales process management.
  • Excellent communication and people skills, including face to face, over the telephone and in writing; confident in dealing with individuals at all levels of an organisation.
  • Hunter mentality, proactive and independent, willing to go the extra mile.
  • Strong desire to excel in a dynamic and challenging environment.
  • Able to work and stay organised in a fast paced environment.
  • Technically adept and capable of learning new software.
  • A capable and independent operator, with a high level of personal ‘drive’ and ‘ownership’, but also the ability to work effectively as part of a team.
  • Systematic and process driven with an analytical approach to problem solving / overcoming barriers. Ability to listen and interpret user needs (apart from user wants) and provide workable solutions to problems
  • Able to combine strategic and ‘hands on’ approaches with the ability and willingness to learn technical detail and present/demonstrate software effectively.
  • High personal standards, integrity and attention to detail, able to demonstrate effective judgement and decision making.
  • A willingness to travel throughout the territory and beyond as required.

 

Education

  • Bachelor’s degree in a business-related field, MBA preferred