Sales Executive, Kolkata

Job Title: Sales Executive

Reports to: Branch Manager

Location: Kolkata

Job Purpose:

Achieve sales and collections deliverables and development of salesforce

Principal Accountabilities:

• B2C Sales – channel sales in an open distribution model comprising direct customer accounts with wholesalers and retailers
• Sales and distribution for assigned territories through a team of sales officers
• Manage salesforce (3-4 company employees) through resource deployment, planning PJPs, reviewing Go-To-Market effectiveness, daily and monthly reports of salesforce, identifying training needs and imparting on the job training to the team
• Manage primary and secondary sales objectives, business growth, category and share objectives.
• Create and execute demand generation plan to achieve business objectives for new and premium products
• Execute high participation of trade in primary and secondary promotions
• Deliver numeric distribution objectives for both direct and indirect distribution – prospect for new customers, monitor new town/customer sale
• Manage customer payments and achieve collection targets

Knowledge, Competencies and Key Behaviours Required

• Graduate or higher degree with good qualifications.
• At least 6 years of prior sales experience in channel sales with customer management skills
• At least 2 years of team leader experience of company or third party employees
• Experience with reputed B2C companies in leadership positions in their segments
• Industry preference FMCG/Paints/Lubes/Tyres/Consumer durables

Qualities

• Team management
• Analytical Thinking / Data Driven Skills
• Customer orientation
• Territory management
• Trustworthy (Accountability, Ownership, Interpersonal Skills, Perseverance)
• He / She should have handled direct/third party employees.

At Coats Group, we are committed to innovation, excellence, and fostering a diverse and collaborative environment where every team member can thrive. If you are passionate about making an impact in the textile industry and eager to join a global leader with a rich heritage and a forward-thinking approach, we invite you to take the next step in your career with us.