Sales Executive - Kolkata

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Date: 14 Jun 2025

Location: IN

Company: Coats

Employee Job Title: Sales Executive

Location: Delhi /Kanpur /Kolkata

Experience: 2-5 years 

 

Job Purpose

To drive sales growth and market penetration of flame-retardant fabrics and technical threads by identifying potential customers, promoting product value based on end-use applications, and building strong relationships with distributors, garment manufacturers, and end users. The role involves understanding customer pain points, aligning product features with compliance standards (e.g., EN, NFPA, ASTM), and delivering solutions tailored to safety and performance needs across industries like oil & gas, utilities, defence, and industrial PPE.

 

Principal Accountabilities:

Customer Acquisition & Retention

  • Identify and develop new business opportunities across North and East Region.

  • Manage and grow existing customer relationships, ensuring repeat business and account expansion.

Sales Target and Collection Target Achievement

  • Achieve monthly, quarterly, and annual sales targets/collection targets for flame-retardant fabrics and technical threads, Trims and accessories. 

Product Positioning & Technical Selling

  • Understand technical specifications (e.g., GSM, composition, HRC rating, arc ratings, compliance to EN ISO, NFPA, ASTM).

  • Position products effectively based on customer requirements (e.g., molten metal splash, electric arc, chemical splash, etc.).

Customer Needs Analysis

  • Conduct in-depth discussions with end users and garment makers to understand safety, comfort, certification, and performance needs.

  • Translate those needs into tailored product solutions.

Market Intelligence

  • Track competitor activity, pricing, and new developments.

  • Provide feedback to product and marketing teams for development of new offerings or customization.

Technical Support & Trials

  • Coordinate sample development, product trials, and customer feedback loops.

  • Liaise with the technical team to resolve application-related issues.

Sales Reporting & CRM

  • Maintain accurate records of customer visits, discussions, and sales forecasts using CRM tools or reporting formats.

Collaboration

  • Work closely with production, QA, marketing, and logistics to ensure seamless order fulfillment and customer satisfaction.