Sales Executive

Date: 30 Oct 2024

Location: IN

Company: Coats

Job Title: Sales Executive TLR                  

Location: Delhi

Experience: 5+ years

1. JOB PURPOSE:

  •   Meeting the territory’s sales (both volume & value) and collection targets.
  •   Form the vital link between the Company & its Customers.

2.  DIMENSIONS:

  • No. of subordinates            :           None
  • SUBORDINATES JOB PURPOSES:      Not Applicable

 

3.  PRINCIPAL ACCOUNTABILITIES:                               

  • Meeting the territory’s sales & collection targets
    • Breaking down zone targets into customer targets at the start of the month
    • Visiting the customers as per the travel plan
    • Booking orders when visiting the customers
    • Checking stocks at customers place to confirm orders to be booked
    • Providing order status information to customers
    • Collecting cheques/DDs for collections
    • Ensuring that customers pay as per pay term, hence, track payments on customer visits
    • Sell complete product range
    • Upgrade customers to premium products
  • Creating a demand for the company’s products
    • Engaging with buying houses personnel for product specification
    • Visiting the merchandisers, production team along with the regular purchase managers
    • Carrying the product promotion materials and making it available for the key decision makers
    • Organizing for product presentations and seminars
  • Retaining existing customers
    • Regular visitations as per the travel plan
    • Attending to customer queries promptly
    • Ensuring supplies in time
    • Liaising with office to address administration issues like credit/debit notes, shipment details in case of delays, status of orders given
    • Timely information about new products
    • Sharing relevant product information on features, benefits, correct usage
    • Maintain contacts in all relevant customer personnel in merchandising, design etc, other than purchase.
  • Prospecting for new customers in order to expand the customer base.
    • Obtaining new customer information through various means as newspaper, customer referral, website etc.
    • Visiting new customers
    • Visiting uncovered areas in existing territory
  • Market intelligence gathering.
    • Collecting competition information on new product launches, product prices etc .. from trade
    • Assessing competition share at customers
    • Gathering information on customers receiving specific recognition awards from competition for turnover etc.
    • Keeping regular tabs on competition activities like presentations, seminars etc..
    • Gathering competition materials and tools from the customers and updating the decision makers
  • Implementing the company’s market strategies at the grass root level
    • Implement price increase
    • Initiate direct supplies wherever possible
  • Offering coats sewing solutions
    • Ensuring a high level of customer service at the front line level in terms of product & technical information
    • Proper product recommendations / Thread advisory
  • Handling customer complaints quickly and efficiently, with minimum damage to the company’s image. 
  • Timely submission of relevant reports