Sales Manager

Sales Manger India

Location: Bangalore

Coats is a world leader in thread manufacturing and structural components for apparel and footwear, as well as an innovative pioneer in performance materials. These critical solutions are used to create a wide range of products, including ones that provide safety and protection for people, data and the environment.

Trusted by the world's leading companies to deliver crucial, innovative, and sustainable solutions, we provide value-adding products including apparel, footwear and specialty threads.

With a proud heritage dating back more than 250 years and a spirit of evolution to constantly stay ahead of changing market needs, we have operations across 50 countries with a workforce of over 17,000, serving our customers worldwide.

Role Purpose:

• Lead the Footwear commercial agenda in India, driving sustainable revenue and margin growth while building a high-performing commercial team through people development and commercial excellence
• Partner with the sales Head to deliver long-term business growth aligned with Coats’ strategic priorities.

What you will do (Key Responsibilities):

Commercial Strategy & Market Leadership

• Set and execute the strategy to ensure growth, profitability, and competitiveness.
• Assess market, customer, and competitive dynamics to identify growth opportunities and shape strategic interventions.

Revenue, Margin & Portfolio Performance

• Deliver annual revenue, gross margin, and EBIT targets.
• Govern pricing discipline, product-mix optimization, and margin improvement.
• Improve forecasting accuracy and business planning in collaboration with Finance and Supply Chain.

Customer & Key Account Leadership

• Build and maintain strategic relationships with key dealers.
• Develop channel capability and improve distributor/dealer productivity.

Commercial Execution & Excellence

• Optimize go-to-market with the right value proposition for the right segment, ensure agility and competitiveness
• Support successful execution of product launches, promotional programs, and commercial initiatives.
• Lead adoption of digital and data-driven tools to enhance commercial execution.

Risk, Governance & Compliance

• Manage commercial risks related to pricing, credit, contracts, and market volatility.
• Ensure compliance with commercial policies, governance standards, and the Business Code of Conduct.
• Maintain clear KPIs, dashboards, and transparent reporting.

Leadership, Talent & Organizational Development

• Build and develop a high-performing sales team aligned with commercial Excellence standards.
• Strengthen leadership capabilities, succession pipelines, and technical sales competencies.
• Foster a culture of accountability, growth mindset, and cross-functional collaboration.

Key Output:

1. Revenue & Growth – Achievement of annual sales targets, new customer acquisition, and sustainable growth.
2. Margin & Profitability – Improving gross margin, disciplined pricing, and optimized product mix.
3. Customer Leadership – Strengthened key account relationships, share gains and customer retention.
4. Governance & Compliance – Effective risk management, forecasting accuracy, and policy compliance.
5. Talent & Capability – Strong leadership pipeline and improved team capability and performance.

Who you are (Requirements):

• Post Graduate degree, fluent English
• 5+ years in Sales/Marketing, including 3+ years in senior leadership roles
• Proven strategic commercial leadership and change management experience
• Strong communication, commercial judgment, and stakeholder influence
• Demonstrated leadership in Commercial Excellence, customer value creation, and cross-functional alignment
• High integrity; capable of leading through volatile environments
• Good interpersonal and communication skills
• Self-motivated and Growth mindset

What will set you apart (Nice to Have):

• Experience in managing large scale sales network.
• Track record of closing sales and delivering on profit commitments, especially in fast growing / scale-up environment.

At Coats Group, we are committed to innovation, excellence, and fostering a diverse and collaborative environment where every team member can thrive. If you are passionate about making an impact in the textile industry and eager to join a global leader with a rich heritage and a forward-thinking approach, we invite you to take the next step in your career with us.

Apply now to be part of our dynamic team and help shape the future of textiles.