Sales Officer, Mumbai

Date: 22 Sept 2025

Location: IN

Company: Coats

Position: Sales Officer

Location: Mumbai

Roles Purpose: 

  • Meeting the territory’s sales (both volume & value) and collection targets.
  • Form the vital link between the Company & its customers.

Principal Accountabilities and Key Activities:

Meeting the territory’s sales & collection targets:

  • Breaking down zone targets into customer targets at the start of the month
  • Visiting the customers as per the travel plan
  • Booking orders when visiting the customers
  • Checking stocks at customers place to confirm orders to be booked
  • Providing order status information to customers
  • Collecting cheques/DDs for collections
  • Ensuring that customers pay as per pay term, hence, track payments on customer visits
  • Sell complete product range
  • Upgrade customers to premium products

 

Creating a demand for the company’s products:

  • Engaging with buying houses personnel for product specification
  • Visiting the merchandisers, production team along with the regular purchase managers
  • Carrying the product promotion materials and making it available for the key decision makers
  • Organizing for product presentations and seminars

 

Retaining existing customers:

  • Regular visitations as per the travel plan
  • Attending to customer queries promptly
  • Ensuring supplies in time
  • Liaising with office to address administration issues like credit/debit notes, shipment details in case of delays, status of orders given
  • Timely information about new products
  • Sharing relevant product information on features, benefits, correct usage
  • Maintain contacts in all relevant customer personnel in merchandising, design etc, other than purchase.

 

Prospecting for new customers in order to expand the customer base:

  • Obtaining new customer information through various means as newspaper, customer referral, website etc.
  • Visiting new customers
  • Visiting uncovered areas in existing territory

 

Market intelligence gathering:

  • Collecting competition information on new product launches, product prices etc .. from trade
  • Assessing competition share at customers
  • Gathering information on customers receiving specific recognition awards from competition for turnover etc.
  • Keeping regular tabs on competition activities like presentations, seminars etc..
  • Gathering competition materials and tools from the customers and updating the decision makers

 

Implementing the company’s market strategies at the grass root level:

  • Implement price increase
  • Initiate direct supplies wherever possible

 

Offering coats sewing solutions:

  • Ensuring a high level of customer service at the front line level in terms of product & technical information
  • Proper product recommendations / Thread advisory
  • Handling customer complaints quickly and efficiently, with minimum damage to the company’s image. 
  • Timely submission of relevant reports