Senior Sales Representative
Date: 19 Sept 2025
Location: CN
Company: Coats
Job Responsibilities:
Generate new customers by identifying and solving customer pain points.
- Demonstrating the technical features and benefits of our products.
- Establishing the technical needs of the customer and suggesting appropriate products.
- Compiling effective and easily understandable solution recommendation for customers in both verbal and written format.
Establish good relationship with key stakeholders in customers.
- Developing relationship with factory manager, product developers, QC manager and material managers to understand their pain points.
- Maintaining regular contact with customers.
- Following up with customers and resolving any issues that may arise.
Collaborate with NPD for developing new solutions for types of customer pain points.
- Providing business opportunities for NPD to develop solutions for new customers.
- Focusing on replicable solutions for wider sales impact.
- Maintaining a digital library on TEAMS to store the solution recommendations and successful business cases.
Supporting direct sales for delivering the established solutions for similar types of customer pain points.
- Sharing established solution recommendation with direct sales on monthly basis.
- Acting as a role model for direct sales.
Performing other job duties as a sales role
- Achieving monthly sales and collection target
- Preparing reports, price maintenance and other admin jobs required.
Requirements:
- Bachelor degree or above.
- A minimum of 5 years working experience in Sales – preferably in the Bag/ Apparel/Footwear segment.
- Strong trims knowledge
- Proven evidence of developing new business independently.
- Excellent technical, inter personal and managerial skills;
- Excellent written and verbal presentation skills, and fair command of written English;
- Self-motivated, stand up to challenge and willing to work under pressure;
- Sensitive to numbers